{"id":12386,"date":"2025-03-27T13:46:42","date_gmt":"2025-03-27T12:46:42","guid":{"rendered":"https:\/\/www.kistamassan.se\/interview-with-the-founder-behind-the-data-innovation-summit\/"},"modified":"2025-04-10T13:51:49","modified_gmt":"2025-04-10T12:51:49","slug":"interview-with-the-founder-behind-the-data-innovation-summit","status":"publish","type":"post","link":"https:\/\/www.kistamassan.se\/en\/interview-with-the-founder-behind-the-data-innovation-summit\/","title":{"rendered":"Interview with the founder behind the Data Innovation Summit"},"content":{"rendered":"\t\t
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Interview with Goran Cvetanovski<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The founder behind the Data Innovation Summit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGoran Cvetanovski is the Founder and CEO of Hyperight AB, the visionary organization behind the Data Innovation Summit. With over a decade at the helm as a Founder and Editorial Director, Goran has played a pivotal role in curating, shaping, and scaling the summit into one of the world\u2019s foremost platforms for data, analytics, and AI professionals. Under his leadership, the event has evolved from a regional gathering into a truly global movement, with editions now hosted in Stockholm, Dubai, Singapore, and Melbourne.\r\n\r\nThe Stockholm edition\u2014award-nominated and the flagship event\u2014is not only the largest gathering among all regional editions but is also widely recognized as one of the most influential events globally in the field of data and AI. Today, the Data Innovation Summit serves as a vital nexus for cross-industry collaboration, connecting thought leaders, practitioners, and innovators from every corner of the world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Background and Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Can you tell us a bit about your event and what led you to choose Kistam\u00e4ssan as the venue?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our decision to move the Data Innovation Summit to Kistam\u00e4ssan in 2018 was a strategic milestone, driven by the rapid growth of the event and our transition from a traditional conference format to a more dynamic Confex (conference + expo) model. We needed a venue that could match our vision\u2014modular and flexible enough to support a multi-track, multi-featured setup, while also accommodating the increasing scale of the Summit and our long-term growth ambitions.<\/p>\n

Kistam\u00e4ssan stood out as the ideal choice\u2014not only for its capacity and layout, but also for its accessibility, located conveniently close to central Stockholm with excellent public transportation links. Just as importantly, it offered a cost structure that was both transparent and sustainable, aligning with our commitment to delivering high-value experiences without compromising on quality. It\u2019s been a strong partnership that has supported the continued evolution of the event.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What were the key criteria for selecting an event venue, and how did Kistam\u00e4ssan meet these requirements?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When selecting a venue for the Data Innovation Summit, our criteria extended beyond just shape, size, location, and cost\u2014we were searching for a long-term home that could evolve with the event. Kistam\u00e4ssan not only met these requirements, but exceeded them on multiple fronts.<\/p>\n

Its modular design, featuring open exhibition areas and pre-furnished conference rooms, allowed us to scale the event seamlessly. We\u2019ve been able to expand into a full Confex experience\u2014hosting multiple exhibition zones, parallel conference stages, workshops, lounges, roundtables, and interactive formats\u2014all under one roof. Today, the Summit welcomes over 100 global and regional exhibitors, more than 3,500 paying participants, and features over 250 speakers across 9 stages and 7 workshop rooms.
\nLocation-wise, Kistam\u00e4ssan is a perfect fit. Situated in Kista\u2014the tech hub of Stockholm\u2014it offers immediate relevance for our audience, many of whom are based in the area. Its close proximity to the city center, with excellent public transport links, ensures accessibility without compromising on scale or innovation. It\u2019s a venue that truly supports our ambition.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Experience and Collaboration with Kistam\u00e4ssan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How has your experience been working with the Kistam\u00e4ssan team before and during the event?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the standout aspects of our partnership with Kistam\u00e4ssan has been the exceptional collaboration and open communication with both the venue team and their extended network of suppliers. From the very beginning, our project managers at Kistam\u00e4ssan have felt like a natural extension of our own team\u2014fully invested in the success of the event.<\/p>\n

In particular, I want to acknowledge the individuals who have been instrumental to our execution year after year: Nathalie from Kistam\u00e4ssan, Roy from KM Restaurants, Marcus from Workman and Per from Scen Teknik. Their professionalism, responsiveness, and dedication have been critical to delivering a seamless experience for our participants, partners, and speakers.<\/p>\n

Equally important is the leadership behind the scenes. The management team at Kistam\u00e4ssan deserves recognition for fostering a culture of transparency, flexibility, and trust\u2014qualities that are invaluable in large-scale event production. It\u2019s this spirit of true partnership that has made our collaboration both effective and enjoyable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Which facilities and services at Kistam\u00e4ssan have been the most valuable for your event?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Given the scale and complexity of the Data Innovation Summit, we now utilize 100% of Kistam\u00e4ssan\u2019s space and facilities\u2014making it difficult to single out just one standout feature. However, in the earlier stages of our growth, the modular stages in Hall A were particularly valuable. Their flexibility allowed us to deliver high-quality, visually compelling productions within a dynamic, multi-track format\u2014an essential capability for us, especially as early adopters of hybrid event models dating back to 2016.<\/p>\n

Our event is both vibrant and demanding in terms of production and logistics, especially as a paid-to-attend experience. We provide a full-service delegate journey, including wardrobe services, food, and refreshments. Over the years, through close collaboration with Nathalie from Kistam\u00e4ssan and Roy from KM Restaurants, we\u2019ve been able to refine every aspect of the onsite experience\u2014creating a seamless, queue-free, and memorable environment for our attendees. Their support has been instrumental in delivering the high standards our audience expects.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How did you experience the logistics and accessibility for your attendees and exhibitors?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We’ve had a very positive experience in terms of logistics and accessibility. Working closely with our dedicated project team at Kistam\u00e4ssan, we\u2019ve implemented streamlined protocols and well-orchestrated processes that are both intuitive and clearly communicated to all delegates. By integrating those with our seamless self-check-in and real-time communication solution Agorify, we’ve elevated the overall experience for our exhibitors, speakers, and attendees\u2014ensuring efficiency, clarity, and ease from arrival to departure.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results and Feedback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which aspects of Kistam\u00e4ssan do you think contributed the most to the success of the event?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While the venue\u2019s layout and capacity naturally support the scale of our event, what truly stands out is the exceptional collaboration with Easyfairs management, the project team at Kistam\u00e4ssan, and their trusted suppliers.<\/p>\n

This strong, solution-oriented communication has been instrumental\u2014not only in ensuring flawless operational execution, but also in enabling strategic, long-term planning and continuous event evolution. It’s this level of partnership that plays a key role in delivering the high standard our attendees and partners expect.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Have you received any feedback from attendees or exhibitors regarding the venue or the overall event?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Data Innovation Summit is, at its core, a community-driven event\u2014created by the community, for the community. Feedback has always been an integral part of our development process. Each year, we conduct in-depth delegate surveys and product evaluations, and this insight directly informs our event strategy and continuous improvement efforts.<\/p>\n

Equally important is the transparent collaboration we maintain with our project manager at Kistam\u00e4ssan and key suppliers, where we share and act on this feedback. It\u2019s a straightforward yet highly effective approach that has led to consistently positive praise from both attendees and exhibitors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are there any specific memories or highlights from the event that you would like to share?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are a lot of great memories. I often reflect on our first edition at Kistam\u00e4ssan in 2018\u2014it laid the foundation for what would become the leading data and AI event in the Nordics.<\/p>\n

A particularly powerful moment was in 2019, when we expanded into the full capacity of the venue and walked into a buzzing hall filled with world-class exhibitors and thousands of engaged attendees\u2014it truly brought our vision to life. Returning to Kistam\u00e4ssan in 2021 after the pandemic was another defining moment. We were proud to host the first post-COVID onsite expo in the Nordics, which carried immense symbolic value for both our team and the community. Then in 2022, we introduced a circular stage at the heart of the expo floor\u2014designed to foster intimacy, interaction, and a sense of shared innovation.<\/p>\n

In 2023, having Marcus Wallenberg officially open the summit was a major honor and affirmation of the event\u2019s growing influence. And most recently, the 2024 edition brought a high-energy, festival-like atmosphere\u2014with immersive stage designs, a strong lineup of global speakers, standout exhibitors, and even a techno-concert vibe that added an unforgettable creative layer to the experience.<\/p>\n

Every year builds on the last, and it\u2019s that continuous reinvention and community spirit that makes each edition truly special.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Future and Recommendations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Would you recommend Kistam\u00e4ssan to others planning similar events?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Absolutely. Kistam\u00e4ssan stands out as one of the few venues in Sweden that combines scale, functionality, and adaptability\u2014making it an ideal platform for companies looking to elevate and expand their event concepts.<\/p>\n

I firmly believe that Sweden has the potential to be a global hub for world-class conferences and expos. To achieve this, we need venues like Kistam\u00e4ssan that support not just logistics, but creativity, innovation, and international appeal. It\u2019s a strategic venue for those who are serious about delivering high-impact, future-ready events.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Hyperight, we believe that impactful events are built on strong partnerships, bold ideas, and an unwavering focus on community.
\nThe Data Innovation Summit is more than a conference\u2014it\u2019s a global movement that brings together the brightest minds in data and AI to ignite innovation, challenge the status quo, and shape the future.<\/p>\n

This year, we are proud to celebrate a major milestone: the 10th anniversary edition of the Data Innovation Summit, taking place on May 7\u20138 at Kistam\u00e4ssan. It will be our biggest, most insightful, and most entertaining event yet\u2014featuring guests and dignitaries from over 50 countries, all coming together to celebrate progress, share breakthroughs, and spotlight real-world impact in data and AI. For those already working in the field\u2014and for anyone looking to better understand how to practically implement these technologies\u2014I warmly invite you to join us. It\u2019s an unparalleled opportunity to connect, learn, and be inspired.<\/p>\n

We\u2019re incredibly proud of what we\u2019ve built alongside Kistam\u00e4ssan and even more excited about what lies ahead. As we continue to grow and evolve, our mission remains clear: to create platforms that inspire, connect, and drive meaningful change\u2014locally and globally.<\/p>\n

Thank you once again for the opportunity to share our journey, I hope to see you in May at Kistam\u00e4ssan – it\u2019s going to be an amazing event! \/ Goran Cvetanovski, Founder of the Data Innovation Summit.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Latest: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEasyfairs has published its new sustainability report for 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Eastfairs sustainability report for 2025 shows that the Nordic region is making a contribution when it comes to sustainable events \u2013 and our venues, Kistam\u00e4ssan and Malm\u00f6m\u00e4ssan, along with our production company Nordic Expo Service, are a key part of this.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tInterview with the founder behind the Data Innovation Summit\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Goran Cvetanovski is the Founder and CEO of Hyperight AB, the visionary organization behind the Data Innovation Summit. With over a decade at the helm as a Founder and Editorial Director, Goran has played a pivotal role in curating, shaping, and scaling the summit into one of the world\u2019s foremost platforms for data, analytics, and AI professionals. Under his leadership, the event has evolved from a regional gathering into a truly global movement, with editions now hosted in Stockholm, Dubai, Singapore, and Melbourne.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tCustomisation and sustainability in the forefront at Kistam\u00e4ssan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Easyfairs, a leading player in the event and exhibition industry, will start to build all exhibition stands using the beMatrix modular system for events at its Kistam\u00e4ssan venue. This strategic move is a crucial step in Easyfairs\u2019 ongoing commitment to pushing the boundaries of the event industry, enhancing customers’ experience and advancing environmental initiatives.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Goran Cvetanovski is the Founder and CEO of Hyperight AB, the visionary organization behind the Data Innovation Summit. With over a decade at the helm as a Founder and Editorial Director, Goran has played a pivotal role in curating, shaping, and scaling the summit into one of the world\u2019s foremost platforms for data, analytics, and AI professionals. Under his leadership, the event has evolved from a regional gathering into a truly global movement, with editions now hosted in Stockholm, Dubai, Singapore, and Melbourne.<\/p>\n","protected":false},"author":1294,"featured_media":12258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Interview with the founder behind the Data Innovation Summit | Kistam\u00e4ssan","_seopress_titles_desc":"Goran Cvetanovski is the Founder and CEO of Hyperight AB, the visionary organization behind the Data Innovation Summit. Read the interview here!","_seopress_robots_index":"","footnotes":""},"categories":[309],"tags":[],"edition":[],"class_list":["post-12386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"_links":{"self":[{"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/posts\/12386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/users\/1294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/comments?post=12386"}],"version-history":[{"count":5,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/posts\/12386\/revisions"}],"predecessor-version":[{"id":12591,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/posts\/12386\/revisions\/12591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/media\/12258"}],"wp:attachment":[{"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/media?parent=12386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/categories?post=12386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/tags?post=12386"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.kistamassan.se\/en\/wp-json\/wp\/v2\/edition?post=12386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}