Customisation and sustainability in the forefront at Kistamässan

Easyfairs invests in beMatrix Modular System for own events organised at Kistamässan

Easyfairs, a leading player in the event and exhibition industry, will start to build all exhibition stands using the beMatrix modular system for events at its Kistamässan venue. This strategic move is a crucial step in Easyfairs’ ongoing commitment to pushing the boundaries of the event industry, enhancing customers’ experience and advancing environmental initiatives.

Sustainability at the core

In October 2021, Easyfairs signed the “Net Zero Carbon Events” pledge, a global initiative aimed at achieving net-zero emissions by 2050 and halving greenhouse gas emissions by 2030. This pledge represents the most inclusive and comprehensive action taken to address climate change within the event sector to date. Easyfairs’ investment in the beMatrix system for Kistamässan is a vital move towards meeting these ambitious goals. By eliminating the need to discard walls and printed materials after each show, it will reduce its environmental impact whilst enhancing the quality and sustainability of its products and services.

Enhancing the customer experience

The beMatrix modular system will also allow Easyfairs to simplify the event experience for exhibitors and customers whilst delivering a more qualitative and environmentally friendly product. This system combines the benefits of modularity with the flexibility of custom-made solutions, enabling the creation of a wide variety of stand concepts with a single set of frames. This will ensure that a multitude of customised booth designs that cater to each customer’s unique needs can be offered without the waste typically associated with traditional stand building.

“We are confident that our customers will greatly appreciate the all-inclusive service we now provide at Kistamässan, making their participation in events or organising shows with us easier than ever before,” says Fredrik Lantz, Head of Venues at Easyfairs Nordic.

Following the recent announcement of Easyfairs’ acquisition of the stand-building operations at Kistamässan, this advancement demonstrates another significant step forward in Easyfairs’ journey to set new industry standards for efficiency and sustainability.

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